About the Label
Foram Patel’s eponymous label is a contemporary take on refined Indian dressing. Striking yet free-spirited, her ensembles bring western aesthetics to traditional wear while reinventing silhouettes and constantly pushing the boundaries of affordable luxury. Clean lines, delicate details, and a hint of drama are Foram’signature.
The label focuses on producing various delectable couture pieces meticulously handcrafted in indigenous detailing. Paying tribute to Indian craftsmanship, the label also carries intrinsic elements of Gujarati / Kutchi culture with an emphasis on fine tailoring and sophisticated cuts, embellished in a refined, modern approach.
The label tries to find balance in creating timeless pieces that are treasured forever and are modern heirlooms. The Vision of the brand is 'Growing Indian Fashion Globally'.
About the Designer
Mumbai-based designer Foram Patel’s a graduate of Modart international. Her label brings western aesthetics to Indian Couture. Simple lines, intricate embroidery, and elegant silhouettes are the definitions of her collections. Foram Patel's Couture is much referred to as - Timeless. Dynamic. Graceful. Contemporary.
Hard work and determination are two important factors in the growth of her label. The apparel industry is super competitive, and Foram believes that it is super important to be on one's toes. You have no time to think or rest. One must be innovative with designs and marketing in this industry to move forward and face the challenges of the industry.
“Growing up, I was always surrounded by fashion since my dad owned a garment Manufacturing business. It was inspiring to witness all the talent and hard work that goes into this industry. After graduating, I decided to delve into the fashion world with my own label because of my passion for fashion and my knowledge grasped from my father’s business”, the designer says. Her brand envisioned addressing the market gap for affordable Indian designer clothing. Enhancing the experience from her dad, Foram quickly forayed into this industry making her vision turn into reality.
